At Fabric, we operate at the intersection of art, marketing, design, and engineering. We have an analogue approach, combining real-world fabrication with cutting edge technology to create interactive works.
An increasingly fragmented, digital world, has left a profound need for real-world experiences. These mutually inspired moments form genuine lasting connections.
We design, conceptualise and fabricate custom interactive installations for brands, events or locations. We also offer sales and rentals of selected existing installations, and produce a range of beautiful lighting products crafted in our own workshop.
One-of-a-kind interactive installations designed from the ground up for your brand.
Proven interactive installations and photobooths available for hire for events, activations and campaigns.
A curated range of beautiful lighting objects, handcrafted in our studio.
Lily Pad is an interactive sound and light sculpture consisting of floating lily pads
and arum-lily-shaped fountains. When the arum lilies fill up with water and tip over, they pour onto the
floating lily pads below, activating a sensor, triggering the pad to illuminate and playing a synthesized
tone.
This creates random musical compositions. In addition, touch sensitive lily pads were placed near
the water's edge, allowing the audience to interact with the sculpture, influencing the music and creating an
ensemble between humans and the digital and natural world.
Lily Pad, created for LUMENOCITY 2026, a light art festival held in Cape Town.
Watch the installation film
An experienced operations professional and 35-year veteran of the creative industry, Brendan began his advertising life as a copywriter before becoming a Creative Director and Partner at Hero, an award-winning South African advertising agency. His advertising knowledge ensures the work is aligned to brand strategy, and his experience in managing large projects is the ground on which Fabric stands.
Fifteen years ago, Brendan co-founded Soapbox Films, a successful corporate, Virtual Reality and documentary film production company.
A multi-talented artist and engineer who brings a unique perspective to the intersections of these seemingly disparate fields. His diverse experience in art, science, engineering, music and design has always maintained a connecting thread: taking concepts into reality, working from a bird's-eye view and marrying creative ideas with technical, hands-on expertise.
He holds a postgraduate degree in Materials Science (Summa Cum Laude), a degree in Biochemistry and Genetics, and qualifications as a full-stack developer. He also has a love of traditional handcraft and fabrication.
Fabric is part of the Soapbox Group, and we work alongside our sister companies:
Soapbox Creative – a smart, dynamic full-service creative agency
Soapbox Films – a hard-working corporate video, documentary and VR production company